Digital Signage has come a long way since abribus posters of JC Decaux. I was meeting a very smart Israeli entrepreneur who used as he says Physics 101 ( I can testify that) principles to create a higher efficiency light guide for LED driven LCD backlight units.
Backlight unit manufacturers take up 26% of the cost of goods of Flat Panel Display manufacturers like LG, Chin Mei, Samsung or AU Optronics. For the moment CCFL and EEFL displays are mainstream (>98%) of TFT LCDs because LEDS have lower Lumen/watt efficiency and backlight units would need a high number of LEDs to have equivalent lumens at the display. This of course drives up costs for LED driven backlight units (2.5 x to 3x) times costs of CCFL. But Leds and CCFL have the same problem in Television sets ... loss of brilliance as photons from light sources cross media of different refractive indices.
So our Israeli entrepreuner came up with a smart idea....
But I started with Digital signage.
I posted this video on youTube which I'll share with you
I think we could earn good margins in Digital signage. And now mash it up with the acoustic signage post I talked about before.
That's a true Mashup ... Web 2.0 is passé.
Backlight unit manufacturers take up 26% of the cost of goods of Flat Panel Display manufacturers like LG, Chin Mei, Samsung or AU Optronics. For the moment CCFL and EEFL displays are mainstream (>98%) of TFT LCDs because LEDS have lower Lumen/watt efficiency and backlight units would need a high number of LEDs to have equivalent lumens at the display. This of course drives up costs for LED driven backlight units (2.5 x to 3x) times costs of CCFL. But Leds and CCFL have the same problem in Television sets ... loss of brilliance as photons from light sources cross media of different refractive indices.
So our Israeli entrepreuner came up with a smart idea....
But I started with Digital signage.
I posted this video on youTube which I'll share with you
I think we could earn good margins in Digital signage. And now mash it up with the acoustic signage post I talked about before.
That's a true Mashup ... Web 2.0 is passé.
3 comments:
The digital signage article on Wikipedia has some issues, views, opinions and references. I think Reactrix doesn't have any mashups nor Web 2.0 applications in its portofolio. But you could potentially imagine nice new solutions based on this product, marrying live content taken from the internet and consumers interacting with the device.
An article that could give some ideas is Variety Advertising's future on the Internet. A quote from the article (emphasis is mine): "We are now talking about return-on-attention. Consumers expect some sort of return on them tuning into you, because they have some choice. That can be great news for an agency. It puts a huge new premium on entertainment and creativity. That can be a very freeing experience."
Same topic with a book: Scott Kirsner's The Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and AdvertisersThe Future of Web Video: Opportunities for Producers, Entrepreneurs, Media Companies and Advertisers
A great innovation! It's space-saving as well. Compared to the giant billboards, this will definitely beat them in terms of catching the eyes of an advertisements target, although original signs with steel strapping seals are better in terms of bang-by-the-buck, in my opinion.
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